Presence optimized advertisement publishing system and methodology
AssigneeContact At Once!, LLC.
InventorsMarc Francis Hayes, JR., Ahmad John Aslami, Scott David Bogartz, John Charles Hanger
Life of this patent
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Abstract
A system and method are provided for publishing certain advertising information on-line. Presence indicators are incorporated into merchant advertisements published online. The presence indicators are preferably active hyper-links that are configured to allow a consumer to send a request to a merchant for initiation of a 2-way real time communications session. The system provides for adding one of a pool of merchant representatives to an opened communications session with the consumer. Advertisements may be selectively published or withheld from publication based upon the availability status of an associated merchant.
Claims28
A system for publishing an advertisement in an electronic format comprising communications response system configured to evaluate status data for a given pool of merchant representatives.
A system for publishing an advertisement in an electronic format comprising communications response unit configured to carry out the steps of:
- a. receiving status data pertaining to a given pool of merchant representatives;
- and
- b. evaluating said status data to determine the likelihood that a member of the pool will be able to engage in a two-way real time communications session with a consumer at a given time.
A system for publishing an advertisement in an electronic format comprising an intermediary configured to publish an item online based upon the availability of a merchant.
A method of publishing an item online comprising the steps of:
- a. receiving status data pertaining to a given pool of merchant representatives;
- and
- b. evaluating said status data to determine the availability of a merchant to engage in a real time two-way communications session.
Dependencies are inferred from the claim text.