US 2010/0076834 A1Published application

Data processing system and data processing method

AssigneeSony Corporation

InventorsHiroshi Sugaya, Akira Yaegashi, Takahisa Hakoishi

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Abstract

Coupons can be easily distributed to users and, in the distribution, the illegal use of coupons is prevented. Advertisement video data embedded, by a watermark, with coupon ID data given to each coupon is generated, the advertisement video data embedded with the coupon ID data is reproduced by a display apparatus 30, advertisement image data is taken from the advertisement video data by a mobile phone apparatus 40, the taken advertisement image data is stored in a non-secure memory 42, terminal ID data stored in a secure memory 43 is embedded, by a watermark by a mobile phone apparatus 40, into the advertisement image data stored in the non-secure memory 42, the advertisement image data further embedded with the terminal ID data in addition to coupon ID data is displayed on the mobile phone apparatus 40, the advertisement image data displayed on the mobile phone apparatus 40 is detected by a redemption apparatus 70 at the time of redemption, the coupon ID data and the terminal ID data are extracted from this detected advertisement image data, the above-mentioned extracted coupon ID data and terminal ID data are transmitted to a data management apparatus 60, a database of this data management apparatus 60 is accessed, matching is executed with the coupon ID data transmitted from the redemption apparatus 70, and, if a match is found, the coupon data related with this coupon ID data is transmitted to the redemption apparatus 70.

Claims6

Dependent claims

A data processing system comprising:

an advertisement data generation apparatus for generating advertisement data embedded, by watermark, with coupon ID data assigned to each coupon;
a terminal apparatus having
an advertisement media for providing said advertisement data embedded with said coupon ID data,
acquisition means for acquiring advertisement image data from advertisement data provided in said advertisement media,
storage means for storing terminal ID data and the advertisement image data acquired by said acquisition means,
image processing means for further embedding, by a watermark, said terminal ID data into said advertisement image data, and
display means for displaying advertisement image data embedded, by a watermark, with said coupon ID data and said terminal ID data;
a redemption apparatus having
detection means for detecting advertisement image data displayed on display means of said terminal apparatus,
extraction means for extracting said coupon ID data and said terminal ID data from the advertisement image data detected by said detection means, and
redemption side communication means for transmitting said coupon ID data and said terminal ID data extracted by said extraction means and transmitting a log obtained at the redemption of a coupon related with said coupon ID data, thereby redeeming the coupon related with said coupon ID data;
and
a coupon management apparatus having
a coupon database for managing said coupon data by relating with said coupon ID data,
matching means for executing matching of coupon ID data transmitted from said redemption apparatus by accessing said coupon database, and
management side communication means for transmitting, if a match is found by said matching means, coupon data related with this coupon ID data to said redemption apparatus.

13 more elements

A data processing method comprising:

a step of generating advertisement data with coupon ID data embedded by a watermark given to each coupon;
a step of providing, by an advertisement media, said advertisement data embedded with said coupon ID data;
a step of acquiring, by an image taking means of a terminal apparatus, advertisement image data from advertisement data provided in said advertisement media and storing the advertisement image data into storage means in which terminal ID data is stored;
a step of further embedding, by a watermark said terminal ID data into said advertisement image data stored in said storage means by said terminal apparatus;
a step of displaying, onto a display means of said terminal apparatus, advertisement image data further embedded with said terminal ID data in addition to advertisement image data embedded with said coupon ID data;
a step of detecting advertisement image data displayed on display means of said terminal apparatus by a redemption apparatus at the time of redemption and extracting said coupon ID data and said terminal ID data from the advertisement image data detected;
a step of transmitting said extracted coupon ID data and said terminal ID data to a data management apparatus, accessing a database managing said coupon data by relating with said coupon ID data of this data management apparatus, and making a match with the coupon ID data transmitted from said redemption apparatus;
and
a step of transmitting, if a match is found, the coupon data related with this coupon ID data to said redemption apparatus.

6 more elements

Dependencies are inferred from the claim text.