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US 2010/0076828 A1Published application
Targeted Advertising using Object Identification
AssigneeMicrosoft Corporation
InventorsNadav M. Neufeld, Gionata Mettifogo, Charles Migos
Life of this patent
Estimating the term…
Abstract
Targeted advertising using object identification techniques is described. In an implementation, an object is identified by a client that is placed on a surface of the client. An advertisement is located that corresponds to the identified object and is output.
Claims20
A method comprising:
- identifying, by a client, an object placed on a surface of the client (302);
- locating an advertisement that corresponds to the identified object (304);
- and
- outputting the advertisement (306).
1 more element
A method comprising:
- identifying each of a plurality of objects that have been placed on a surface of a client (402);
- storing an identity of each of the plurality of objects (404);
- and
- targeting output of one or more advertisements to correspond to the stored identities (406).
1 more element
A client (102) comprising:
- a surface to display content;
- and
- one or more modules to:
- cause an image to be displayed the surface;
- identify one or more objects placed on the surface;
- and
- target output of one or more advertisements to correspond to the identified one or more objects.
4 more elements
Dependencies are inferred from the claim text.