US 2010/0076819 A1Published application

System and Method for Distilling Data and Feedback From Customers to Identify Fashion Market Information

AssigneemyShape, Inc.

InventorsLouise J. Wannier, James P. Lambert, Mercedes DeLuca

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Abstract

A system and method is described herein for pulling information from numerous areas from manufacturers to end users to generate a total market map of the creation, use, and disposition of all products in a market. The system allows a customer to look at items, and suggest or request modifications from a manufacturer. This system may use known data, such as body measurements and body shape, to determine which products may meet the needs of a large subset of consumers. This also includes gathering profile information about users, such as fashion style and lifestyle preferences, shopping and spending habits, site browsing and usage history, and other demographic and psychographic data to discover market segments and the types of items most likely to be desired or purchased by consumers in each segment.

Claims10

Dependent claims

A computer system for analyzing consumer data, including at least personal information representing the consumer, in forming personal shop data sets representing a filtered view of a garment database of garments and accessories offered for sale, wherein the personal shop data set for a consumer is filtered according to one or more of consumer preference, consumer measurements, or consumer body shape, as such filters are represented in a computer-readable consumer record, the computer system comprising:

storage for a plurality of segment descriptions, wherein a segment description is electronically-stored data and/or rules representing a segmentation of items in the garment database or consumers based on consumer record details;
logic for determining a personal shop data set for each of a plurality of consumers;
logic for segmenting each of the personal shop data sets according to the plurality of segment descriptions;
logic for determining a differential between a number of items in a segment of a personal shop relative to a predetermined ideal value or range of values;
and
logic for collecting a data set of market opportunity flags, wherein a market opportunity flag is associated with a segment that the logic for determining determines is underrepresented, relative to the ideal, for one or more personal shop data set

3 more elements

Dependencies are inferred from the claim text.