Behavior tracking and user profiling system
AssigneeDigital Delivery Networks, Inc.
InventorsHarold L. Peterson, James B. Williams, Joel R. Rigler, Matthew R. Muyres
Life of this patent
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Abstract
A method for collecting user data and constructing a user profile as a digital content vending machine, DCVM is employed which includes an infrastructure and an inventory on a client in a computerized device. The infrastructure presents a graphical user interface on the client which may metaphorically resemble a pillar cover or a plurality of stores operated by vendors. User-customers shop by navigating the pillars or visiting the stores, thus viewing and selecting assets (inventory) and their actions during this are monitored to collect data.
Claims25
A method for user profiling, comprising:
- (a) supplying an inventory of digital content, wherein at least part of said inventory is pre-stored on a client computer prior to delivery of said client computer to a user and wherein said inventory includes at least one member of the set consisting of assets, collateral for said assets, and advertisements;
- (b) displaying information about said inventory to said user of said client computer;
- (c) collecting user data about said user based on actions of said user with regard to said information about said inventory;
- and
- (d) constructing a user profile based on said user data.
A method for collecting user data, comprising:
- (a) supplying an inventory of digital content, wherein at least part of said inventory is pre-stored on a client computer prior to delivery of said client computer to a user;
- (b) displaying information about said inventory to said user of said client computer;
- and
- (c) collecting the user data about said user based on actions of said user with regard to said information about said inventory.
A system for collecting user data, comprising:
- a client computer wherein at least part of an inventory is pre-stored prior to delivery of said client computer to a user;
- means for displaying information about said inventory to said user of said client computer;
- and
- means for collecting the user data about said user based on actions of said user with regard to said information about said inventory.
Dependencies are inferred from the claim text.