Volume pricing and retailer incentives in a lottery game

A method comprising:

• establishing a gross wholesale value for a predetermined quantity of instant lottery game tickets;
• establishing a net wholesale value for the predetermined quantity of instant lottery game tickets that is less than or equal to the gross wholesale value for the predetermined quantity of instant lottery game tickets;
• indicating a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;
• indicating a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;
• indicating an additional sub-target price for each of a plurality of additional sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of additional sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having an additional sub-target lot size, a ratio of the additional sub-target lot size to the additional sub-target price being in a linear proportion with a ratio of the sub-target lot size to the sub-target price;
• providing the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;
• receiving, from a retailer, the net wholesale value for the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value is a commission for the retailer;
• and
• providing a prize distribution to one of the plurality of instant lottery game players upon receipt of an instant lottery game ticket with a winning match.

A system comprising:

• an establishment module that establishes a gross wholesale value for a predetermined quantity of instant lottery game ticket and a net wholesale value for the predetermined quantity of instant lottery game tickets that is less than or equal to the gross wholesale value for the predetermined quantity of instant lottery game tickets;
• a display module that indicates a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players and a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;
• a ticket distribution module that provides the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;
• a reception module that receives, from a retailer, the net wholesale value for the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value is a commission for the retailer;
• and
• a prize distribution module that provides a prize distribution to one of the plurality of instant lottery game players upon receipt of a an instant lottery game ticket with a winning match.

A system comprising:

• an establishment module that establishes a gross wholesale value for a predetermined quantity of instant lottery game ticket and a net wholesale value for the predetermined quantity of instant lottery game tickets that is less than or equal to the gross wholesale value for the predetermined quantity of instant lottery game tickets;
• a display module that indicates a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, and an additional sub-target price for each of a plurality of additional sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price, each of the plurality of additional sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having an additional sub-target lot size, a ratio of the additional sub-target lot size to the additional sub-target price being in a linear proportion with a ratio of the sub-target lot size to the sub-target price;
• a ticket distribution module that provides the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;
• a reception module that receives, from a retailer, the net wholesale value for the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value is a commission for the retailer;
• and
• a prize distribution module that provides a prize distribution to one of the plurality of instant lottery game players upon receipt of a an instant lottery game ticket with a winning match.

A computer program product comprising a computer useable medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:

• establish a gross wholesale value for a predetermined quantity of instant lottery game tickets;
• establish a net wholesale value for the predetermined quantity of instant lottery game tickets that is less than or equal to the gross wholesale value for the predetermined quantity of instant lottery game tickets;
• indicate a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;
• indicate a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;
• provide the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;
• receive, from a retailer, the net wholesale value for the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value is a commission for the retailer;
• and
• provide a prize distribution to one of the plurality of instant lottery game players upon receipt of an instant lottery game ticket with a winning match.

A computer program product comprising a computer useable medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:

• establish a gross wholesale value for a predetermined quantity of instant lottery game tickets;
• establish a net wholesale value for the predetermined quantity of instant lottery game tickets that is less than or equal to the gross wholesale value for the predetermined quantity of instant lottery game tickets;
• indicate a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;
• indicate a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;
• indicate an additional sub-target price for each of a plurality of additional sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of additional sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having an additional sub-target lot size, a ratio of the additional sub-target lot size to the additional sub-target price being in a linear proportion with a ratio of the sub-target lot size to the sub-target price;
• provide the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;
• receive, from a retailer, the net wholesale value for the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value is a commission for the retailer;
• and
• provide a prize distribution to one of the plurality of instant lottery game players upon receipt of an instant lottery game ticket with a winning match.