System and method of facilitating the dissemination of information by means of active advertisements in portable information transceivers

A system of facilitating the dissemination of information comprising a target, said target further comprising:

• (a) an information display having an icon that is visible to a plurality of interested users;
• (b) a memory assembly for storing a URL for a web-site related to the display;
• (c) a transmitter assembly adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information;
• and
• (d) an identifier that indicates to each one of the plurality of users that the target comprises the memory assembly and transmitter,
• whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target and selectively activate the URL through a browser independent of the target.

A system of facilitating the dissemination of information comprising:

• (a) a target comprising:
• (i) a display that is visible to a plurality of interested users;
• (ii) a memory assembly for storing a URL of a website related to the display;
• (iii) a transmitter assembly adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information;
• (iv) an identifier that indicates to said plurality of users that said target comprises said memory assembly and said transmitter assembly;
• and
• (b) a hand-held transceiver;
• whereby a respective interested user upon seeing the display and graphic identifier may use said hand-held transceiver to receive said URL transmitted by said target.

A method of facilitating the dissemination of information comprising the steps of:

• (a) providing a target wherein said target comprises:
• (i) a display that is visible to a plurality of interested users;
• (ii) a memory assembly adapted to receive and store a URL related to the display;
• (iii) a transmitter adapted to transmit said URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information;
• (iv) an identifier that indicates to each one of said plurality of users that said target comprises said memory assembly and identifier;
• (b) receiving and storing said URL in said memory assembly;
• and
• (c) transmitting said URL
• whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by said target.