Electrophoretic display device, method of driving the same, and electronic apparatus

A method of driving an electrophoretic display device, the electrophoretic display device including:

• a pixel electrode;
• a common electrode that faces the pixel electrode;
• an electrophoretic element disposed between the pixel electrode and the common electrode;
• a scanning line that supplies a scanning signal;
• a first data line that supplies an image signal;
• a first switching element that outputs the image signal, which is input from the first data line, in accordance with the scanning signal;
• a first memory circuit that maintains the image signal output from the first switching element;
• a first control line that supplies a first control electric potential;
• a second switching element that outputs the first control electric potential input from the first control line to the pixel electrode in accordance with the image signal that is maintained in the first memory circuit;
• a second data line that supplies an inverted image signal that is acquired by inverting the image signal with respect to a reference electric potential;
• a third switching element that outputs the inverted image signal, which is input from the second data line, in accordance with the scanning signal;
• a second memory circuit that maintains the inverted image signal output from the third switching element;
• a second control line that supplies a second control electric potential;
• and
• a fourth switching element that outputs the second control electric potential, which is input from the second control line, to the pixel electrode in accordance with the inverted image signal that is maintained in the second memory circuit, the method comprising:
• writing the image signal from the first data line into the first memory circuit through the first switching element and writing the inverted image signal from the second data line into the second memory circuit through the third switching element;
• and
• applying a voltage between the pixel electrode and the common electrode by supplying the first control electric potential from the first control line to the pixel electrode through the second switching element or supplying the second control electric potential from the second control line to the pixel electrode through the fourth switching element and supplying a common electric potential to the common electrode.