Systems and Methods to Selectively Provide Information Based on User Interest
AssigneeYellowpages.Com LLC
InventorsAraz ARARADIAN, Kotcherlakota BAPA RAO
Life of this patent
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Abstract
Systems and methods are provided to advertise based on the postings of a user. For example, after receiving a posting from a first user, a web site may present the posting to a plurality of second users. A content analyzer identifies at least one topic based at least in part on the posting to select an advertisement. An electronic messaging system then delivers the advertisement to the first user and/or the second users.
Claims20
A method implemented in a data processing system, the method comprising:
- receiving in the data processing system a posting from a first user;
- presenting the posting of the first user to a plurality of second users of the data processing system when the second users visit a site of the first user;
- identifying at least one topic based at least in part on the posting;
- selecting an advertisement based on the topic;
- and
- delivering the advertisement to the first user.
A machine readable media embodying instructions, the instructions causing a data processing system to perform a method, the method comprising:
- receiving in the data processing system a posting from a first user;
- presenting the posting of the first user to a plurality of second users of the data processing system when the second users visit a site of the first user;
- identifying at least one topic based at least in part on the posting;
- selecting an advertisement based on the topic;
- and
- delivering the advertisement to the first user.
A data processing system, comprising:
- receiving in the data processing system a posting from a first user;
- presenting the posting of the first user to a plurality of second users of the data processing system when the second users visit a site of the first user;
- identifying at least one topic based at least in part on the posting;
- selecting an advertisement based on the topic;
- and
- delivering the advertisement to the first user.
Dependencies are inferred from the claim text.