Methods and Related Toy and Game Applications Using Encoded Information

A method of playing a computerized game comprising:

• receiving image or video representing a physical object, the physical object comprising information encoded therein;
• utilizing a multi-purpose processor configured to:
• analyze received image or video to decode information encoded therein;
• interrogate a database or storage location with at least some of the information to obtain at least one game attribute associated with information;
• and
• allow a game user to program or otherwise specify a response or attribute for the at least one game attribute.

A method comprising:

• capturing with a portable cell phone, image or video representing a physical object, the physical object comprising information encoded therein, the physical object is associated with a game;
• utilizing a multi-purpose processor configured to:
• control analyzing received image or video to decode information encoded therein;
• control obtaining multimedia content associated with the game from a remotely located database or storage location;
• and
• control rendering of the multimedia content via the portable cell phone.