Liquid crystal display

A liquid crystal display comprising:

• a liquid crystal display panel including a plurality of pixels each including one or more liquid crystal elements;
• and
• a drive section performing display drive by applying voltage based on an input image signal to the liquid crystal elements in each of the pixels, wherein
• the drive section performs divisional drive operation in which the display drive to each of the pixels is spatially or temporally divided so that the divisional drive operation includes a first drive operation and a second drive operation, the first drive operation performing a driving process with a first drive voltage higher than an original application voltage corresponding to the input image signal, and the second drive operation performing a driving process with a second drive voltage lower than the original application voltage, and
• the liquid crystal display panel includes:
• a TFT substrate and an opposing substrate facing each other;
• a liquid crystal layer containing liquid crystal of vertical alignment (VA) mode, and sealed up between the TFT substrate and the opposing substrate;
• one or more pixel electrodes provided for each of the pixels on the TFT substrate, each of the pixel electrodes having a plurality of slits;
• an opposing electrode provided in common for the pixels on the opposing substrate;
• one or more alignment control electrodes provided in one or more regions corresponding to one or more of the slits of the pixel electrode on the TFT substrate, the alignment control electrode configuring a capacitive element in cooperation with the pixel electrode, and electric potential of the pixel electrode being lower than that of the alignment control electrode;
• and
• the first TFT element provided on the TFT substrate to apply a voltage based on the input image signal to the liquid crystal elements through the capacitive element.