Instant promotional media using an identification tag
OwnerFu-Sheng CHIUinventor
Life of this patent
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Abstract
A method for retrieving promotional media relevant to a product using a portable identification tag reader is disclosed. An identification tag is associated with the product. Relevant promotional media and information about the product are store on a server. The identification tag comprises a link pointing to the address of the server. When a customer uses a mobile electronic device to read the identification tag the link is decoded and the electronic device connects to the server via a network. The relevant promotional media and additional information is downloaded and displayed on the electronic device for the customer to interact with the media and information.
Claims20
A method of acquiring promotional media relevant to a product comprising:
- reading an identification tag associated with the product using a portable identification tag reader;
- accessing a server where the promotional media is stored;
- retrieving the promotional media;
- and
- displaying the promotional media on the portable identification tag reader.
A method of acquiring promotional media relevant to a product comprising:
- reading an identification tag associated with the product to obtain a link to the promotional media;
- accessing a location pointed to by the link;
- retrieving the promotional media;
- and
- displaying the promotional media.
A method of acquiring promotional media relevant to a product using a portable identification tag reader comprising:
- associating an identification tag with a product, the identification tag comprising a link to the promotional media;
- reading the link by the portable identification tag reader;
- accessing a network server where the promotional media is stored;
- and
- displaying the promotional media on the portable identification tag reader.
Dependencies are inferred from the claim text.