Methods and apparatus for interactive advertising

Abstract

Methods and apparatus for interactive advertising. A user may optionally select some or all of the interactive advertising for storage for later viewing or use. For example, in one embodiment, the user may have access to a personalized storage space for digital information and by, e.g., selecting a hyperlink, store the interactive advertising to the personalized storage space. The storage of particular advertisements can itself be used to select further advertisements, or may itself constitute valuable data that may be made available to advertisers or other third parties. For example, ad response rates, user feedback, and refined user model attributes may be provided to advertisers to facilitate subsequent marketing and ad delivery efforts. The selection of an advertisement may be used to influence the selection and display of subsequent advertisements to that particular user or to other similarly-characterized users as discussed below.

Dependencies are inferred from the claim text.