US 2009/0265461 A1Published application

Method and system for characterization of online behavior

AssigneeHitwise Pty. Ltd.

InventorsMaureen Mendick Tarquini, Michael Chad Robertson, Robert Asheville Sandefur, JR.

Life of this patent

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Abstract

Data about computer network traffic is collected as user website visit recording sessions. The data captured is analyzed and organized with sufficient level of detail or granularity to determine a single request from a server. Each data request is analyzed to determine if it comes from a server with which an ongoing end user interaction or open site visit is occurring. If not, a new site visit is created as a general proposition. If the data request is part of an open site visit, then the time is compared to the time of the last interaction and if the interval is sufficiently small, the data request is treated as a continuation of the visit. If the interval is large, a new site visit is created.

Claims9

Dependent claims

A method of collecting and classifying data about computer network traffic as user website visit recording sessions, comprising:

determining whether a data request to at least one website comprises a user ongoing interaction with a website or whether it is a new site visit by a user;
if it is a new visit, create a record of a new site visit;
if it is a user ongoing interaction which occurred more than a predetermined amount of time since the last visit, create a record of the data request as a new site visit;
if it is a user ongoing interaction occurring at less than a predetermined amount of time since the last visit, create a record of the visit as a continuation of the prior visit;
and
characterize the network traffic based on the records created based on the type of visit to at least one website.

3 more elements

Dependencies are inferred from the claim text.

Facts

Application: 12/415,992Filed 31 Mar 2009
Priority: 20 Sep 2001
Published: 22 Oct 2009
Term ends: Not estimatedThe source records don’t support an estimate.

Classification6 codes

G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06F 11/3476
Performance evaluation by tracing or monitoring: data logging
G06F 11/3495
Performance evaluation by tracing or monitoring: for systems
G06F 2201/875
Indexing scheme relating to error detection, to error correction, and to monitoring: monitoring of systems including the internet

Family

Application60/323,798Us provisional application · filed 20 Sep 2001
Application10/251,621Continuation · filed 20 Sep 2002
Application12/415,992Continuation
US 2003/0110255 A1Published application
US 7,533,179 B2Related patent
US 7,991,901 B2Related patent
US 2009/0265461 A1This patent

From the US filing history. Foreign family members aren’t listed.