Universal business to media transaction system, process and standard

A computer network based universal transaction system enabling one or more customers to conduct transactions with one or more offer providers, wherein the transactions relate to wares offered by the offer providers, said system comprising:

• a universal agent system including at least one processor, at least one computer network connection and computer program instructions executable by said at least one processor included in said universal agent system that enable said universal agent system to receive one or more offers of wares available for transaction via the at least one computer network connection included in the universal agent system;
• one or more offering systems, each said offering system including at least one processor, at least one computer network connection and computer program instructions executable by said at least one processor included in said offering system that enable offer providers to define one or more offers of wares available for transaction with customers and make the one or more offers of wares available to the universal agent via the at least one computer network connection included in said offering system, wherein an offer of wares includes a delegation by the offer provider that specifies whether said universal agent system is delegated authority to complete transactions with customers relating to the offer of wares;
• and
• one or more marketplace systems, each said marketplace system being associated with a marketplace and including at least one processor, at least one computer network connection and computer program instructions executable by said at least one processor included in said marketplace system that enable said marketplace system to receive via the at least one computer network connection the one or more offers of wares from said universal agent system, present the customers the one or more offers of wares, receive transaction requests from the customers relating to the one or more offers of wares, and communicate received transaction requests to said universal agent system;
• wherein said computer program instructions executable by said at least one processor of said universal agent system further enable said universal agent system to conduct a transaction process wherein said universal agent system communicates the one or more offers of wares from said one or more offering systems to said one or more marketplace systems to provide a connection among the offer providers and marketplaces by which marketplaces are provided schedulable time periods relating to wares from multiple offer providers and wherein said universal agent system processes transaction requests received from said one or more marketplace systems to transform the requests into transactions for delivery of wares by the offer providers to the customers.