Apparatus and method for providing cell-based advertisement broadcast service in broadband wireless communication system

A method for providing an advertisement broadcast service of a MultiCast and BroadCast Service (MCBCS) controller in a wireless communication system, the method comprising:

• receiving an advertisement content transmission request message containing at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel from a service interface server;
• and
• transmitting an advertisement content transmission response message containing a Uniform Resource Locator (URL) of a content server, which is to store the content, to the service interface server.

An apparatus for providing an advertisement broadcast service in a wireless communication system, the apparatus comprising:

• a service provider transmitting an advertisement content transmission request message containing at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel;
• and
• a service interface server receiving the advertisement content transmission request message from the service provider and transmitting the received advertisement content transmission request message to a MultiCast and BroadCast Service (MCBCS) controller.