Method and system for media initialization via data sharing

An apparatus, comprising:

• a storage device;
• and
• a processor coupled to the storage device, wherein the storage device stores a program for controlling the processor, and wherein the processor, being operative with the program, is configured to:
• select at least one media cell that shares one or more common attributes with a target media cell;
• estimate a mean revenue per impression of the selected media cell;
• and
• predict a revenue per impression of the target media cell based on the estimated mean revenue per impression of the selected media cell.

A tangible computer readable medium comprising a set of instructions that, when executed on a processor, perform a method for estimating media performance on advertising space inventory, the method comprising:

• selecting at least one media cell that share one or more common attributes with a target media cell;
• estimating a mean revenue per impression of the selected media cell;
• and
• predicting a revenue per impression of the target media cell based on the estimated mean revenue per impression of the selected media cell.