System and Method for Tracking Patrons Non-Gaming Casino Spend

A method, for tracking patron events at a plurality of devices, the plurality of devices including electronic gaming machines and non-gaming machines, each game device having a value associated therewith, the value associated with the electronic gaming machines being a theoretical hold of the respective electronic gaming machine, and the value associated with the non-gaming machines being an estimated profit of the respective non-gaming machine, comprising:

• identifying patrons interacting with the gaming machines and tracking wagers made by the patrons on the electronic gaming machines;
• recording wager data associated with each wager made by the patrons and a respective electronic gaming machine, the wager data including a device type associated with the respective gaming machine, an electronic gaming machine identifier, the theoretical hold percentage associated with the respective gaming machine, and an amount of the respective wager;
• and,
• receiving the wager data associated with the one of the patrons and the respective gaming machine and storing the wager data in a database;
• receiving transaction data associated with a transaction associated with the patrons use of the non-gaming devices and storing the transaction data in the database;
• and,
• establishing a player rating associated with each player as a function of the wager data and the transaction data.

A system, for tracking patron events at a plurality of devices, the plurality of devices including electronic gaming machines and non-gaming machines, each game device having a value associated therewith, the value associated with the electronic gaming machines being a theoretical hold of the respective electronic gaming machine, and the value associated with the non-gaming machines being an estimated profit of the respective non-gaming machine, comprising:

• a plurality of player tracking devices, each player tracking device being associated with one of the electronic gaming machines, the player tracking devices for identifying patrons interacting with the system, for tracking wagers made by the patrons on the electronic gaming machines and for recording wager data associated with each wager made by the players and a respective electronic gaming machine, the wager data including a device type associated with respective gaming machine, an electronic gaming machine identifier, the theoretical hold percentage associated with the respective gaming machine, an amount of the respective wager, player ID and a date/time stamp;
• and,
• a server in communication with the player tracking devices and the non-gaming machines for receiving the wager data associated with the one of the patrons and the respective gaming machine from the player tracking device and storing the wager data in a database and, for receiving transaction data associated with a transaction associated with the patrons use of the non-gaming devices and storing the transaction data in the database, wherein the transaction data includes a device type of the non-gaming machine, an identifier of the non-gaming machine, the estimated profit of the non-gaming machine, a patron ID and a date/time stamp, and for establishing a player rating associated with each player as a function of the wager data and the transaction data, wherein the server, in establishing the player rating, performs the following steps (a) establishes a first percentile ranking for each patron relative to the other patrons as a function of the wager and transaction data for a first predetermined time period in each of a plurality of criteria, wherein the criteria includes recency, frequency, monetary value, and profit margin, (b) establishes a first valuation number as a function of the percentile rankings in each of the plurality of criteria and a plurality of predetermined weighting factors, (c) establishes a second percentile ranking for each patron relative to the other patrons as a function of the wager and transaction data for a second predetermined time period in each of the plurality of criteria, (d) establishes a second valuation number as a function of the percentile rankings in each of the plurality of criteria and the plurality of predetermined weighting factors, and (e) combining the first and second valuation numbers into an overall valuation number.