Advertising With Mobile Messaging
AssigneeMicrosoft Corporation
InventorKhondokar Sami Mohammad Iqram
Life of this patent
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Abstract
In accordance with one or more aspects of the content-based advertising in mobile messaging, a message is received from a first mobile device, the received message targeting a second mobile device. One or more advertisements to associate with the message are identified based at least in part on content in the message. Both the message and the one or more advertisements are sent to the second mobile device. The second mobile device receives both the mobile message and the associated one or more advertisements, and displays both the mobile message and the one or more associated advertisements on the mobile device.
Claims20
A method comprising:
- receiving a mobile message from a source device, the mobile message identifying a target device as an intended recipient of the mobile message;
- identifying, based at least in part on content of the mobile message, one or more advertisements;
- and
- sending both the mobile message and the one or more advertisements to the target device.
One or more computer storage media having stored thereon multiple instructions that, when executed by one or more processors of one or more devices, cause the one or more processors to:
- receive a mobile message from a first mobile device, the mobile message targeting a second mobile device;
- access content of the mobile message;
- identify, one or more advertisements to associate with the mobile message, wherein the identification is based at least in part on content of the mobile message, a context of the first mobile device, and a context of the second mobile device;
- and
- send both the mobile message and the one or more advertisements to the second mobile device.
One or more computer storage media having stored thereon multiple instructions that, when executed by one or more processors of a mobile device, cause the one or more processors to:
- receive both a mobile message having originated with a second mobile device and one or more advertisements associated with the mobile message;
- and
- display both the mobile message and the one or more advertisements on the mobile device, the one or more advertisements having been identified by an advertising service based at least in part on content of the mobile message.
Dependencies are inferred from the claim text.