System and Method For Tracking Call Activity To A Set Of Advertised Businesses

A system for tracking call activity of a plurality of businesses, comprising:

• a data storage device;
• at least one processor communicatively connected to the data storage device and executing a plurality of software modules, the software modules being configured for:
• deriving a business-specific pool of tracking telephone numbers from a global pool of tracking telephone numbers associated with the plurality of businesses, the business-specific pool being associated with one business of the plurality of businesses, the business-specific pool and the global pool being stored in the data storage device;
• receiving an indication that a consumer has viewed a Web site associated with the one business;
• searching for at least one tracking telephone number associated with the one business in the business-specific pool, the at least one tracking telephone number having an expiration date;
• and
• sending the at least one tracking telephone number to the Web site when the at least one tracking telephone number is found that has an expiration date that has passed.

A computer-readable medium carrying one or more sequences of instructions for tracking call activity of a plurality of businesses, wherein execution of the one of more sequences of instructions by one or more processors causes the one or more processors to perform the steps of:

• deriving a business-specific pool of tracking telephone numbers from a global pool of tracking telephone numbers associated with the plurality of businesses, the business-specific pool being associated with one business of the plurality of businesses;
• receiving an indication that a consumer has viewed a Web site associated with the one business;
• searching for at least one tracking telephone number associated with the one business in the business-specific pool, the at least one tracking telephone number having an expiration date;
• and
• sending the at least one tracking telephone number to the Web site when the at least one tracking telephone number is found that has an expiration date that has passed.