Method and system for enabling a consumer of a media content to communicate with a producer

A message support network for enabling a consumer of a media content to communicate with a producer of the media content, the message support network comprising:

• a content server;
• a message database accessible through the content server, the message database configured to store a plurality of message updates including responsive messages;
• and
• an interactive communication control application configured to mediate communication between the consumer and the producer via the content server by receiving an originating message concerning the media content, assigning metadata to the originating message based on the media content or the content of the originating message, forwarding the originating message for distribution to the producer, retrieving a responsive message from the message database, and associating the responsive message with one or more content subsets of the media content according to the metadata assigned to the originating message.

A computer readable medium having stored thereon at least one item of media content, and instructions comprising an interactive communication control application, which, when executed by a presentation module, perform a method comprising:

• receiving an originating message concerning the at least one item of media content;
• assigning metadata to the originating message based on the at least one item of media content or the content of the originating message;
• forwarding the originating message through a message support network for distribution to a producer;
• retrieving a responsive message provided by the producer from among message updates stored on a message database accessible through the message support network;
• and
• associating the responsive message with one or more content subsets of the at least one item of media content according to the metadata assigned to the originating message.