Additive service beacon

A method comprising:

• receiving wirelessly, by a service consumption device, a first beacon from a service providing device, including a first component and a second component;
• and
• receiving wirelessly, by the service consumption device, a second beacon from the service providing device, including another first component and another second component;
• identifying, by the service consumption device, jointly from the first and second beacons, one or more services offered by the service providing device.

An apparatus comprising:

• a beacon generator configured to generate a first beacon including a first component providing a basic description of one or more services offered by the apparatus, and a second component providing a first part of an expanded description of the one or more services offered, the beacon generator further configured to generate a second beacon including another first component re-providing the basic description of the one or more services, and another second component providing a second part of the expanded description of the one or more services offered;
• and
• a beacon transmitter configured to unsolicitedly transmit the first and the second beacon over a wireless medium;
• wherein the basic and the expanded descriptions, in combination, provide a description of the one or more services provided by the apparatus.