Cosmetic products applicator
OwnerSven Dobler, Dale Bealinventors
Life of this patent
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Abstract
The applicator for cosmetic products, or lipstick, is a double ply card with an embossed pattern in the top ply that retains a sample of cosmetic, primarily lipstick. The pattern includes projections from a top ply and a planar bottom ply opposite the top ply. The sample can be deposited onto the top ply similar to printing. This applicator also has the cosmetic sample retained within projections upon the top ply that separates from the bottom ply affixed to a card or magazine page. In use a machine lifts the bottom ply from the release liner and places the bottom ply upon a mailer and then a consumer removes the top ply from the bottom ply for testing the sample as desired.
Claims15
A cosmetic applicator suitable for affixing a sample of cosmetic to a carrier, including a card, magazine, and mail piece, for application of the cosmetic by a consumer upon receipt of the carrier, said applicator comprising:
- a top ply having a plurality of integral projections, said projections retaining said sample therebetween and avoiding notice by the consumer, said projections being mutually spaced apart and separate;
- a planar bottom ply locating beneath said top ply;
- a release liner locating beneath said bottom ply, said bottom ply adhering to said release liner using a pressure sensitive adhesive, and said bottom ply affixing said applicator to said carrier upon removal from said release liner.
Dependencies are inferred from the claim text.