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US 2009/0222301 A1Published application
Methods for Implementing a Loyalty Program
AssigneeTh Coca-Cola Company
InventorsAnthony J. Phillips, Leonard F. Antao, Gerard E. Insolia, H. Brock Kolls
Life of this patent
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Abstract
A method of rewarding loyalty of a user may include providing a personal terminal to the user, detecting whether the personal terminal is within proximity of an interaction terminal, and based at least in part on the proximity of the personal terminal to the interaction terminal, providing a benefit to the user.
Claims24
A method of rewarding loyalty of a user, the method comprising:
- enabling a user to obtain a personal terminal;
- detecting whether the personal terminal is within proximity of an interaction terminal;
- and
- based at least in part on the personal terminal being within proximity of the interaction terminal, providing a benefit to the user.
1 more element
A method of rewarding loyalty of a user, the method comprising:
- associating an interaction terminal with one of the following:
- a product, a product device, a transaction device, and a promotional object;
- receiving a communication transmitted from the interaction terminal;
- and
- providing a benefit to the user based at least in part on the communication transmitted from the interaction terminal.
2 more elements
A method of rewarding loyalty of a user, the method comprising:
- integrating an interaction terminal with a device;
- receiving a communication transmitted from the device through the interaction terminal;
- and
- providing a benefit to the user based at least in part on the communication transmitted from the device.
1 more element
Dependencies are inferred from the claim text.