Configurable and pushable carrier communications with rich content

A computer readable storage medium for storing data for use by a computer system, such as a local service provider system, in providing data to a plurality of wireless communications devices for display by the wireless communications devices, the computer readable storage medium comprising:

• a data structure stored in the computer readable storage medium, the data structure comprising fields of predetermined order and format for storing data identifying:
• at least one wireless device to which the data is addressed;
• a class of type to which the data structure belongs;
• a font to be used by the at least one wireless device in displaying text content communicated by the data structure;
• at least one position in an at least two-dimensional space, the position to be used by the at least one wireless device in displaying data associated with the data structure;
• a size to be used by the at least one wireless device in displaying data associated with the data structure;
• and
• at least one color to be used by the at least one wireless device in displaying data associated with the data structure.