Display Merchandiser with Lighting Enhancement

A cold beverage merchandiser having an improved lighting system for illuminating an interior product display space within said merchandiser, said cold beverage merchandiser comprising:

• a refrigerated cabinet defining the interior display space bounded by a top, a base, an open front, and a surrounding side wall structure including a plurality of insulated side walls extending between said top and said base;
• at least one door mounted to said cabinet and extending across the open front of the interior display space, said at least one door having a transparent viewing area through which at least a portion of the interior display space can be viewed;
• a lamp disposed along an upper front region of the interior display space at the top and front of the cabinet for emitting light into the interior product display space;
• and
• a bottom reflector disposed along a lower front region of the interior display space at the base and front of the cabinet, said bottom reflector adapted to direct at least of the light emitted from said lamp to illuminate the interior product display space.

A cold beverage merchandiser having an improved lighting system for illuminating an interior product display space within said merchandiser, said cold beverage merchandiser comprising:

• a refrigerated cabinet defining the interior display space bounded by a top wall, a base, a surrounding side wall structure including a plurality of insulated side walls extending between the top wall and the base, and an open access area in either the top wall or one of the side walls providing access to the interior display space;
• at least one door mounted to said cabinet and extending across the open access area of the interior display space, said at least one door having a transparent viewing area through which at least a portion of the interior display space can be viewed;
• a lamp disposed within the cabinet along a first side bounding the open access area for emitting light into the interior product display space;
• and
• a reflector disposed within the cabinet along a second side bounding the open access area, said reflector adapted to reflect an image of the interior product display space toward the transparent viewing area of said at least one door.

A refrigerated merchandiser having an improved lighting system for illuminating an interior product display space within said merchandiser, said cold beverage merchandiser comprising:

• a refrigerated cabinet defining the interior display space bounded by a top wall, a base wall, an open front, and a surrounding side wall structure including a plurality of insulated side walls extending between said top wall and said base wall;
• at least one door mounted to said cabinet and extending across the open front of the interior display space, said at least one door having a transparent viewing area through which at least a portion of the interior display space can be viewed;
• a lamp disposed along an upper front region of the interior display space at the top wall and front of the cabinet for emitting light into the interior product display space;
• a reflective surface disposed along a lower front region of the interior display space at the base and front of the cabinet;
• a lamp reflector disposed in the upper front region of the interior display space in operative association with said lamp;
• a reflective surface disposed along a first side front region of the interior display space of the cabinet;
• and
• a reflective surface disposed along a second side front region of the interior display space of the cabinet opposite the first side front region.