Display-data generating apparatus and display-data generating method

A display-data generating apparatus comprising:

• a first obtaining unit that obtains reputation information indicative of reputation of a subject, the reputation information being extracted from a text accessible via a network;
• a second obtaining unit that obtains linkage information indicative of a linkage between the texts;
• a coupling unit that couples the reputation information and the linkage information, by obtaining the linkage between the texts associated with the reputation information specified from each of the texts;
• a determining unit that determines a display mode of a first mark that symbolizes the text and a second mark that symbolizes the linkage based on the reputation information corresponding to the text;
• and
• a generating unit that generates a display data to display the first mark and the second mark with the display mode determined by the determining unit.