Labelling device

Labeling device with a conveying device having a drive unit for conveying a backing tape having a plurality of labels and with a dispensing device for detaching the labels from the backing tape during the labeling of a plurality of containers to be labeled, wherein the backing tape having the labels is dispensed from a label roll and conveyed to the dispensing device and wherein, after the detachment of the labels from the backing tape, the backing tape is rolled up onto a backing tape roll, wherein the conveying device has roller units for the label roll and the backing tape roll, wherein the roller units can each be driven in different directions of rotation and wherein the direction of conveyance of the backing tape can be reversed in order to label the containers in two different labeling directions through reversal of the direction of conveyance of the drive unit, and the roller units are designed equivalently and each roller unit has a mounting segment as needed for the label roll or the backing tape roll and that, depending on the labeling direction of the containers to be labeled, the roller units can be connected as needed to the label roll or the backing tape roll, so that, without modifying the roller units and depending on the labeling direction, the label roll is mounted for the dispensing of the backing tape on one or the other roller unit and the backing tape roll for the reeling up of the backing tape is mounted on the respectively other roller unit.