Article carrier having reinforced bottom wall

A tray-style carrier, comprising:

• a bottom wall;
• a pair of opposed side walls hingedly connected to said bottom wall;
• a pair of opposed end walls hingedly connected to said bottom wall and hingedly interconnecting said side walls to form a tubular structure;
• a reinforcing panel disposed against said bottom wall, said reinforcing panel comprising a plurality of first regions that will promote upward deformation of a plurality of second regions of said bottom wall that are in alignment with said plurality of first regions when an upward force is applied in registry with each of said first regions.

A tray-style carrier, comprising:

• a bottom wall comprising a plurality of apertures;
• a pair of opposed side walls hingedly connected to said bottom wall;
• a pair of opposed end walls hingedly connected to said bottom wall and hingedly interconnecting said side walls to form a tubular structure;
• and
• a reinforcing panel disposed against said bottom wall, said reinforcing panel comprising a plurality of embossed portions in substantial alignment with said plurality of apertures wherein said plurality of embossed portions extend upwardly with respect to said bottom wall.