Back to results
US 2009/0158320 A1Published application
System and method for selecting and delivering ads based on cross-platform activity
AssigneeTime Warner Cable Inc.
InventorsSteve Riedl, Bryan Santangelo, Gabe Zimbelman
Life of this patent
Estimating the term…
Abstract
A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.
Claims30
A cross-platform advertisement delivery system comprising:
- a correlation processor, wherein the correlation processor comprises instructions for:
- receiving first data, wherein the first data comprises information relating video content received by a subscriber in association with a subscriber account;
- receiving second data, wherein the second data comprises information relating non-video content received by the subscriber in association with the subscriber account;
- instructions for processing the first data and the second data to determine a subject of interest associated with the subscriber account;
- and
- storing the determined subject of interest in a subscriber account profile;
- an advertisement selection processor, wherein the advertisement selection processor selects an advertisement related to the subscriber account profile;
- and
- an advertisement delivery processor, wherein the advertisement delivery processor delivers the advertisement to the subscriber as video content or as non-video content.
6 more elements
A method for delivering advertisements in a multi-platform network comprising:
- configuring a correlation processor to:
- receive first data, wherein the first data comprises information relating video content received by a subscriber in association with a subscriber account;
- receive second data, wherein the second data comprises information relating non-video content received by the subscriber in association with the subscriber account;
- process the first data and the second data to determine a subject of interest associated with the subscriber account;
- and
- store the determined subject of interest in a subscriber account profile;
- and
- configuring an advertisement selection server to select an advertisement related to the subscriber account profile;
- and
- configuring an advertisement delivery server to deliver the advertisement to the subscriber as video content or as non-video content.
7 more elements
Dependencies are inferred from the claim text.