# US 2009/0158310 A1 · System and method for assessing viewing status of television advertisement

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- Number: US 2009/0158310 A1
- Document ID: US20090158310A1
- Status: Published application
- Kind: A1
- Application number: 12/372,979
- Filed: 2009-02-18
- Published: 2009-06-18
- Earliest claimed: 2002-02-11
- Assignees: Scientific-Atlanta, Inc.
- Inventors: Arturo A. Rodriguez; John Eric West
- Web page: https://patentgrep.com/patent/US20090158310A1

## CPC

- G06Q 30/0241: Advertisements
- G06Q 30/0242: Determining effectiveness of advertisements
- G06Q 30/0257: {User requested}
- H04N 21/433: Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N 21/4331: {Caching operations, e.g. of an advertisement for later insertion during playback}
- H04N 21/4335: Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions {(storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90)}
- H04N 21/443: OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N 21/4532: {involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)}
- H04N 21/4667: {Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections}
- H04N 21/4755: {for defining user preferences, e.g. favourite actors or genre (retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306)}
- H04N 21/478: Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.

## Claims

### Claim 1

A method implemented by a television set-top terminal (STT), comprising:
outputting by the STT an advertisement to a television; and
determining by the STT a viewing status of the advertisement.

### Claim 2 (depends on 1)

The method of claim 1, wherein determining by the STT the viewing status further comprises determining whether the advertisement is going to be viewed, is being viewed, or has been viewed.

### Claim 3 (depends on 2)

The method of claim 2, wherein determining whether the advertisement, is being viewed further comprises soliciting viewer input during presentation of the advertisement on the television.

### Claim 4 (depends on 2)

The method of claim 2, wherein determining whether the advertisement, is going to be viewed further comprises soliciting viewer input before presentation of the advertisement on the television.

### Claim 5 (depends on 2)

The method of claim 2, wherein determining whether the advertisement, has been viewed further comprises soliciting viewer input after presentation of the advertisement on the television.

### Claim 6 (depends on 1)

The method of claim 1, further comprising incrementing a counter when the advertisement is being presented by the STT while the television is on and abstaining from incrementing the counter if the television is not turned on.

### Claim 7 (depends on 1)

The method of claim 1, further comprising maintaining an advertisement tracking score corresponding to a value associated with advertisements that have been presented to one or more users over a defined time period.

### Claim 8 (depends on 7)

The method of claim 7, further comprising, responsive to determining that the advertisement has been viewed, updating the tracking score and determining whether the tracking score is greater than a predetermined value.

### Claim 9 (depends on 8)

The method of claim 8, further comprising terminating presentation of the advertisement to the STT if the tracking score is greater than the predetermined value.