Method and system for measuring an impact of various categories of media owners on a corporate brand

A method of determining a brand ownership of a brand, the method comprising:

• (a) providing a brand profile for the brand, wherein the brand profile has one or more entries representing terms and content sources associated with the brand;
• (b) querying one or more search engines with the one or more entries;
• (c) for each of said one or more search engines queried, retrieving a predetermined number of search results, and classifying each search result under a category of content sources selected from the group consisting of:
• mainstream media content category, spam content category, social media content category, third-party content category and brand content category;
• and
• (d) determining an impact value of each category of content sources on the selected brand based on a number of results classified under each respective category of content sources.

A computer system for determining a brand ownership, comprising:

• a database, stored in a computer readable medium, for storing a profile of a brand, the database having one or more entries associated with the brand;
• a computer, having a processor and a computer readable storage medium storing computer readable instructions for execution by the processor, to form the following modules:
• a search engine interface for launching searches to one or more search engines using the one or more entries as search terms and retrieving search results returned by the one or more search engines;
• a classification engine for classifying the search results retrieved by the search engine interface into a category of content sources;
• and
• a brand ownership score calculation engine for determining a brand ownership score and identifying a category of content sources as having ownership of the brand based on the brand ownership score.