Method and system for transcoding web pages by limiting selection through direction

A computing device for transcoding a web page of a web site, the computing device comprising:

• a processor and a memory coupled thereto, said memory storing instructions and data configuring the processor to provide a transcoding engine to:
• retrieve a signature schema for the web site, said signature schema comprising one or more schema instructions to identify a web page family for the web page and to extract a subset of data from the web page using one or more signatures previously identified within at least one web page of a same web page family of the web site;
• obtain the web page;
• and
• apply the schema instructions to the web page;
• wherein at least some of the schema instructions include one or more directional references relative to the signatures to locate and extract the subset of data within the web page.

A computer program product storing computer readable instructions which when executed by a computer processor configure the processor to:

• retrieve a signature schema for a web site, said signature schema comprising one or more schema instructions to identify a web page family for a web page of the web site and extract a subset of data from the web page using one or more signatures previously identified within web pages of the same web page family of the web site;
• obtain the web page;
• and
• apply the one or more schema instructions to the web page;
• wherein at least some of the one or more schema instructions include one or more directional references relative to the signatures to locate and extract the subset of data within the web page.

A method of conducting an e-commerce transaction between a wireless mobile device and an e-commerce web site, said method comprising:

• obtaining a signature schema comprising one or more schema instructions to locate, extract and transcode a subset of data from plain text of a web page of the web site, said schema instructions using one or more signatures previously identified within plain text of web pages of a same web page family of the e-commerce web site, thereby to transcode the web page;
• receiving at least one web page from the e-commerce web site for conducting the transaction;
• and
• transcoding at least some of the web pages received in accordance with the signature schema to conduct the transaction;
• wherein at least some of the one or more schema instructions include one or more directional references relative to the one or more signatures to locate and extract the subset of data.

A system for transcoding web pages of a web site, the system comprising:

• a web site serving said web pages;
• at least one client machine configured to utilize transcoded web pages;
• a gateway coupled between the web site and the at least one client machine via a telecommunication network, said gateway proxying respective requests for web pages from the at least one client machine and responding with transcoded web pages;
• said gateway configured with a transcoding engine to:
• retrieve a signature schema for the web site, said signature schema comprising one or more schema instructions to identify a web page family for the web page and extract a subset of data from the web page using one or more signatures previously identified within web pages of a same web page family of the web site;
• obtain the web page;
• and
• apply the signature schema to the web page;
• wherein at least some of the one or more schema instructions include one or more directional references relative to the signatures to locate and extract the subset of data within the web page.