System and method for internet marketing by endorsements
AssigneeYahoo! Inc.
InventorsSu-Lin Wu, Erick Cantu-Paz, Christopher John Leggetter
Life of this patent
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Abstract
A method of facilitating the endorsement of products through Internet advertisements accepts a bid for an endorsement, enables communication, associated with the bid, between an advertiser and a potential endorser, and serves an endorsement associated with the bid. In one implementation, the endorsement is displayed together with a symbol verifying the endorser.
Claims22
A method of facilitating product endorsement through Internet advertisements, said method comprising:
- accepting a bid, from either an advertiser or a potential endorser, for a product endorsement;
- enabling bid-related communication, between the advertiser and the potential endorser;
- and
- serving an endorsement associated with the bid.
A computer-readable medium encoded with a computer-executable program to perform a method of facilitating product endorsement through Internet advertisements, said method comprising:
- accepting a bid, from either an advertiser or a potential endorser, for a product endorsement;
- enabling bid-related communication, between the advertiser and the potential endorser;
- and
- serving an endorsement associated with the bid.
Dependencies are inferred from the claim text.