Destination auctioned through business of interest
AssigneeMicrosoft Corporation
InventorsNeil W. Black, Ruston Panabaker, John C. Krumm, Jeffrey D. Couckuyt, Ivan J. Tashev, Michael Lewis Seltzer
Life of this patent
Estimating the term…
Abstract
In order to provide advertising to a user concerning an intended travel destination, an auction takes place where multiple companies place bids to have an advertisement disclosed. Bid selection can take place according to various parameters, including matching a user interest, a bidder that offers a highest price, etc. Bids can be solicited and then received—once a bid is selected for presentation, the advertisement can be received, evaluated, and then presented to a user.
Claims20
A system, comprising:
- an exchange component that engages at least one entity to obtain a bid set that corresponds to a set of details related to an intended travel location of a user;
- and
- a choice component that selects a bid subset, selection of the bid subset enables a detail subset to be presented to the user.
A method, comprising:
- selecting a bid to disclose a detail to a user from a plurality of bids;
- and
- disclosing a detail of at least about one selected bid to the user, the disclosed detail is associated with an intended travel location.
A system, comprising:
- means for engaging a plurality of entities to obtain a set of bids that corresponds to a set of advertisements that relates to an intended travel location of a user;
- means for selecting a bid subset;
- and
- means for presenting an advertisement subset to the user, wherein the advertisement subset corresponds to the selected bid subset.
Dependencies are inferred from the claim text.