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US 2009/0157504 A1Published application
System and method for advertising to a target demographic of internet users
OwnerChristian Nielsen Braemer, Thomas William Kestasinventors
Life of this patent
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Abstract
A method for directing push media content to specific users logged on to a local TCP/IP network using a network of servers and software. The invention employs user profile input and advertiser specified target demographic criteria to show specific media content to internet users advertisers wish to reach.
Claims24
A method of providing advertising content to user computers through a communication network comprising:
- creating a user profile, the user profile relating to personal attributes of a user of the communication network;
- correlating the user profile to a computer identifier, the computer identifier identifying a user computer;
- designating demographic criteria for advertising content;
- sending the advertising content to a user computer that is identified by a computer identifier that is correlated to a user profile that matches the demographic criteria for the advertising content.
1 more element
A communications network comprising:
- a central server;
- a central server database storing a computer identifier and a user profile;
- a router to facilitate a local TCP/IP network through which a user's computer may access the Internet;
- wherein the user profile relates to personal attributes of said user of the communication network and the computer identifier identifies said user's computer, and
- wherein the user profile is linked to the computer identifier.
2 more elements
Dependencies are inferred from the claim text.