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AssigneeYahoo! Inc.
InventorsRobert Christopher Ames, Christopher Jaffe, Roderick E. Perkins, Abel Ignacio Rios, JR.
Life of this patent
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Abstract
A system and method for configuring a media player to display advertising to a user includes a computer having a processor and a memory unit containing instructions, a display in communication with the processor of the computer for displaying a media asset via the media player, and a network interface in communication with the processor. The instructions configure the processor to suspend the displaying of a media asset by the media player during certain periods and display a pre roll advertisement or a rich media advertisement in at least a portion of the display utilized by the media player.
Claims20
A method for configuring a media player to display advertising to a user of a computer via a display, the method comprising the steps of:
- suspending the displaying of a media asset by the media player during an alone time;
- displaying a pre roll advertisement in the display utilized by the media player during the alone time;
- displaying the media asset after the alone time has expired;
- suspending the displaying of the media asset when prompted by a first action;
- displaying a first rich media advertisement in at least a portion of the display utilized by the media player when prompted by the first action;
- resuming the displaying of the media asset when prompted by a second action;
- and
- displaying a second rich media advertisement in at least a portion of the display utilized by the media player when the media player has finished displaying the media asset.
A system for configuring a media player to display advertising to a user, the system comprising:
- a computer having a processor and a memory unit containing instructions;
- a display in communication with the processor of the computer for displaying a media asset via the media player;
- a network interface in communication with the processor, the network interface configured to receive the media asset from a remote server via a network;
- wherein the instructions configure the processor to:
- suspend the displaying of a media asset by the media player during an alone time;
- display a pre roll advertisement in the display utilized by the media player during the alone time;
- display the media asset after the alone time has expired;
- suspend the displaying of the media asset when prompted by a first action;
- display a first rich media advertisement in at least a portion of the display utilized by the media player when prompted by the first action;
- resume the displaying of the media asset when prompted by a second action;
- and
- display a second rich media advertisement in at least a portion of the display utilized by the media player when the media player has finished displaying the media asset.
Dependencies are inferred from the claim text.