Automatic splices for targeted advertisements
AssigneeMicrosoft Corporation
InventorsRuston Panabaker, John C. Krumm, Jeffrey D. Couckuyt, Ivan J. Tashev, Michael Lewis Seltzer, Neil W. Black
Life of this patent
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Abstract
Commonly targeted advertising is used to attract a specific demographic towards a particular product and/or service. An advertisement can be presented over a vehicle radio that relate to a route while a user is driving. Advertisements can be directed to a user, including such information as a user name, a user's destination, contextual information, etc. Advertisements can be masked to appear as thought they are part of a standard program; for instance, a normal radio advertiser's voice can be used.
Claims20
A system, comprising:
- a recognition component that processes a break in a program broadcast;
- and
- a splice component that integrates user-specific travel information upon the break.
A method, comprising:
- anticipating a break in a broadcast of a program relayed while a user is in transit;
- and
- selecting a user-specific detail to be presented during the anticipated break, the user-specific detail relates to the transit of the user.
A system, comprising:
- means for evaluating at least one user-specific detail;
- and
- means for selecting a user-specific detail related to a user route for presentment during a program broadcast break based upon the evaluation result.
Dependencies are inferred from the claim text.