Monetization of Online Content

A computer-readable medium having instructions encoded thereon, which, when executed by a processor, cause the processor to perform operations comprising:

• receiving a plurality of online content items authored by a plurality of authors for online publication;
• and
• for each online content item, determining a reputation score for the author corresponding to the online content item, where the reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author;
• publishing an online content item from the plurality of online content items, including displaying an advertisement in conjunction with displaying the online content item;
• and
• determining a share of revenue for the author of the online content item for displaying the advertisement based at least in part on the reputation score of the author.

A system comprising:

• a processor;
• a storage device coupled to the processor and configurable for storing instructions, which, when executed by the processor cause the processor to perform operations comprising:
• receiving a plurality of online content items authored by a plurality of authors for online publication;
• and
• for each online content item, determining a reputation score for the author corresponding to the online content item, where the reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author;
• publishing an online content item from the plurality of online content items, including displaying an advertisement in conjunction with displaying the online content item;
• and
• determining a share of revenue for the author of the online content item for displaying the advertisement based at least in part on the reputation score of the author.