A method of dispatching non-digital merchandise and/or allied services related code, via a device operable on a mobile communication network, the method comprising:
- (h) providing a pre-defined code indicative of non-digital merchandise and/or allied services on a promotional medium, the promotional medium being viewable by a user;
- (i) accepting a predefined code input via a device operable on a mobile communication network from the user;
- (j) storing the predefined code in a storage medium;
- (k) analysing the code for determining consumer requirements, so as to extract requisite information from the storage medium;
- (l) extracting information from the storage medium according to the analysed code;
- (m) communicating extracted information to the consumer via a device operable on a mobile communication network;
- and
- (n) performing transformation of extracted information simultaneously.