Selection and Shopping System Founded on Mobile Architecture

In a selection and shopping system that provides access to a database of items, a method for providing search results based on individualized user characteristics comprising the computer-implemented steps of:

• retaining in computer memory an inventory of items available for purchase;
• attributing identifying data to each of the inventory of items:
• obtaining individualized profile data from each of a plurality of users:
• retaining in computer memory the individualized profile data from each of the plurality of users;
• accepting through remote electronic communication a search query from a user device regarding the inventory of items available for purchase;
• determining a correspondence between items available for purchase and the search query based on the individualized profile data wherein the step of determining a correspondence between items available for purchase and the search query based on the individualized profile data is powered by a recommendation engine;
• and
• providing a search result from the recommendation engine comprising a display on the user device of items from the inventory of items that have a correspondence with the search query and the individualized profile data.