Marketing campaign management
AssigneeVerizon Data Services Inc.
InventorsIbrahim M. Itani, Farrukh Pulak, Venugopal Jagannathan
Life of this patent
Estimating the term…
Abstract
A device receives one or more of customer data, customer models, or customer reports, calculates scored information based on the one or more of the customer data, customer models, or customer reports, and generates marketing campaign information for a product or a service based on the scored information and the one or more of the customer data, customer models, or customer reports. The device also generates a customer list based on the marketing campaign information and the one or more of the customer data, customer models, or customer reports, and conveys the marketing campaign information to one or more customers on the customer list.
Claims25
A computing device-implemented method, comprising:
- receiving one or more of customer data, customer models, or customer reports;
- calculating scored information based on the one or more of the customer data, customer models, or customer reports;
- generating marketing campaign information for a product or a service based on the scored information and the one or more of the customer data, customer models, or customer reports;
- generating a customer list based on the marketing campaign information and the one or more of the customer data, customer models, or customer reports;
- and
- conveying the marketing campaign information to one or more customers on the customer list.
A computer-readable memory device that stores computer-executable instructions, comprising:
- one or more instructions for receiving one or more of customer data, customer models, or customer reports;
- one or more instructions for calculating scored information based on the one or more of the customer data, customer models, or customer reports;
- one or more instructions for generating marketing campaign information for a product or a service based on the scored information and the one or more of the customer data, customer models, or customer reports;
- one or more instructions for generating a customer list based on the marketing campaign information and the one or more of the customer data, customer models, or customer reports;
- one or more instructions for conveying the marketing campaign information to one or more customers on the customer list;
- and
- one or more instructions for providing for display of the marketing campaign information to one or more of a marketer or a marketing manager.
A system comprising:
- means for receiving one or more of customer data, customer models, or customer reports;
- means for calculating scored information based on the one or more of the customer data, customer models, or customer reports;
- means for generating marketing campaign information for a product or a service based on the scored information and the one or more of the customer data, customer models, or customer reports;
- means for generating a customer list based on the marketing campaign information and the one or more of the customer data, customer models, or customer reports;
- means for conveying the marketing campaign information to one or more customers on the customer list;
- means for providing for display of the marketing campaign information to one or more of a marketer or a marketing manager;
- means for receiving feedback from the one or more customers;
- and
- means for updating the one or more of the customer data, customer models, or customer reports based on the feedback.
Dependencies are inferred from the claim text.