Facilitating the execution of transactions between customers and providers

A computer-readable storage medium for facilitating execution of a transaction between a consumer and a provider comprising:

• a data storage element having a database stored therein;
• and
• executable code for instructing a processor to perform operations comprising:
• storing preference data defined by said consumer in said database, said storing operation including:
• determining a selection by said consumer of providers from said index, said provider being one of said providers;
• capturing, from said consumer, said preference data particular to each of said providers;
• collating said preference data received from said consumer in said database for said providers;
• and
• associating said preference data for said providers with said consumer identifier of said consumer;
• detecting a request for said transaction at a transaction site of said provider;
• utilizing a consumer identifier for said consumer at said transaction site to retrieve said preference data from said database, said preference data identifying a product offered by said provider and preferred by said consumer;
• and
• providing said preference data to said transaction site to enable said transaction and provide said product to said consumer.

A system for facilitating execution of a transaction between a consumer and a provider comprising:

• a processor;
• a computer-readable storage medium;
• a database recorded on said computer-readable storage medium;
• and
• executable code recorded on said computer-readable storage medium for instructing said processor to perform operations comprising:
• registering said provider in an index of providers accessible by said consumer;
• storing preference data particular to said provider in said database, said provider being selected by said consumer from said index of providers, said preference data being defined by said consumer;
• detecting a request for said transaction at a transaction site of said provider;
• utilizing a consumer identifier for said consumer entered at said transaction site to retrieve said preference data from said database, said preference data identifying a product offered by said provider and preferred by said consumer;
• and
• offering an incentive to said consumer to engage in said transaction, said incentive being formed in response to said preference data;
• and
• providing said preference data to said transaction site to enable said transaction and provide said product to said consumer.