System and Method for Improving the Performance of Digital Advertisements

A computer-readable storage medium comprising a set of instructions for optimizing performance of an ad campaign, the set of instructions operative to direct a processor to perform acts of:

• extending an offer to an advertiser to optimize an ad campaign, the offer providing that an optimized version of the ad campaign performs at least as well as an unoptimized version of the ad campaign;
• automatically creating the optimized version of the ad campaign after receiving an acceptance of the offer;
• monitoring a performance of the optimized ad campaign and a performance of the unoptimized ad campaign;
• and
• automatically adjusting a portion of ad campaign activations allocated to the optimized ad campaign and a portion of ad campaign activations allocated to the unoptimized ad campaign based on the monitored performance of the optimized ad campaign and the monitored performance of the unoptimized ad campaign.

A system for optimizing performance of an ad campaign, the system comprising:

• an ad campaign optimizer operative to:
• automatically create an optimized version of an ad campaign in response to an acceptance of an offer to optimize the ad campaign, the offer providing that the optimized version of the ad campaign performs at least as well as an unoptimized version of the ad campaign;
• monitor a performance of the optimized ad campaign and a performance of the unoptimized ad campaign;
• and
• automatically adjust a portion of ad campaign activations allocated to the optimized ad campaign and a portion of ad campaign activations allocated to the unoptimized ad campaign based on the monitored performance of the optimized ad campaign and the monitored performance of the unoptimized ad campaign.

A method for optimizing performance of a business campaign, the method comprising;

• extending an offer to a client to optimize a business campaign, the offer comprising a guarantee that an optimized version of the business campaign performs at least as well as an unoptimized version of the business campaign;
• automatically creating the optimized version of the business campaign after receiving an acceptance of the offer;
• monitoring a performance of the optimized business campaign and a performance of the unoptimized business campaign;
• and
• automatically adjusting a portion of a budget allocated to the optimized business campaign and a portion of the budget allocated to the unoptimized business campaign based on the monitored performance of the optimized business campaign and the monitored performance of the unoptimized business campaign.

A method for optimizing performance of an ad campaign, the method comprising:

• extending an offer to an advertiser to optimize an ad campaign;
• automatically creating the optimized version of the ad campaign after receiving an acceptance of the offer;
• monitoring a performance of the optimized ad campaign and a performance of the unoptimized ad campaign;
• and
• adjusting a portion of ad campaign activations allocated to the optimized ad campaign and a portion of ad campaign activations allocated to the unoptimized ad campaign based on the monitored performance of the optimized ad campaign and the monitored performance of the unoptimized ad campaign.