Tire having sidewall with integral colored marking composite

A method of preparing a tire having a rubber sidewall with at least one multi-layered rubber composite on and integral with the surface of said rubber sidewall comprises the steps of:

• (A) preparing a multi-layered rubber composite comprised of:
• (1) an outer, visible marking rubber layer comprised of a non-black colored sulfur curable rubber composition containing a colorant having a color other than a black color to thereby color said marking rubber layer a color other than a black color;
• and
• (2) a base rubber layer underlying said outer marking rubber layer comprised of a black colored, carbon black-containing, sulfur curable rubber composition, wherein said base rubber layer extends beyond the peripheral edges of said marking rubber layer;
• (B) partially co-sulfur curing said base rubber layer and said outer marking rubber layer of said multi-layered composite together to form an integral composite thereof,
• (C) applying at least one of said integral multi-layered composites to an outer surface of an uncured rubber sidewall of a pneumatic tire to form an assembly thereof;
• wherein the face of said base rubber layer opposite said integral marking rubber layer of said multi-layered composite is positioned against said outer surface of said tire rubber sidewall;
• (D) co-curing said assembly in a suitable mold under conditions of elevated temperature and pressure.