Multi-market program and commercial response monitoring system using neuro-response measurements
AssigneeNeuroFocus, Inc.
InventorsAnantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
Life of this patent
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Abstract
A system performs program and commercial response monitoring using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Multiple subjects in multiple markets are exposed to programming and commercials and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided for response integration to measure and track multi-market program and commercial response to stimulus materials.
Claims26
A system, comprising:
- an interface operable to receive neuro-response data over a network from a plurality of subjects in a plurality of geographic markets, the plurality of subjects exposed to stimulus material;
- a response integration system operable to obtain stimulus material attributes and combine neuro-response data corresponding to each of the plurality of subjects to monitor multi-market program and commercial response to the stimulus material.
A method, comprising:
- receiving neuro-response data over a network from a plurality of subjects in a plurality of geographic markets, the plurality of subjects exposed to stimulus material;
- obtaining stimulus material attributes and combining neuro-response data corresponding to each of the plurality of subjects to monitor multi-market program and commercial response to the stimulus material.
An apparatus, comprising:
- means for receiving neuro-response data over a network from a plurality of subjects in a plurality of geographic markets, the plurality of subjects exposed to stimulus material;
- means for obtaining stimulus material attributes and combining neuro-response data corresponding to each of the plurality of subjects to monitor multi-market program and commercial response to the stimulus material.
Dependencies are inferred from the claim text.