Cursor path vector analysis for detecting click fraud
AssigneeInternational Business Machines Corporation
InventorsBarry E. Willner, Edith H. Stern, Patrick J. O'Sullivan, Robert C. Weir, Sean Callanan
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Abstract
A system and method for detecting click fraud where data is received corresponding to a tracking of movement of a cursor on a web page. The movement of the cursor is associated with at least one vector. The at least one vector represents at least a portion of the cursor movement. A confidence level useable in the determination of click fraud is determined. The confidence level is responsive to analysis of the at least one vector representing at least a portion of the cursor movement.
Claims19
A method for detecting click fraud comprising:
- receiving data corresponding to a tracking of movement of a cursor on a web page;
- associating the movement of the cursor with at least one vector, the at least one vector representing at least a portion of the cursor movement;
- and
- determining a confidence level useable in the determination of click fraud, said confidence level responsive to analysis of said at least one vector representing at least a portion of the cursor movement.
A server comprising:
- a storage device, the storage device hosting a web page containing an advertisement;
- and
- a processing device, the processing device controlling:
- receiving data corresponding to a tracking of movement of a cursor on the web page;
- associating the movement of the cursor with at least one vector, the at least one vector representing at least a portion of the cursor movement;
- and
- determining a confidence level useable in the determination of click fraud, said confidence level responsive to analysis of said at least one vector representing at least a portion of the cursor movement.
A computer program product comprising a computer useable medium having computer useable program code embodied therewith, the computer useable program code comprising:
- computer useable program code configured to receive data corresponding to a tracking of movement of a cursor on a web page;
- computer useable program code configured to associate the movement of the cursor with at least one vector, the at least one vector representing at least a portion of the cursor movement;
- and
- computer useable program code configured to determine a confidence level useable in the determination of click fraud, said confidence level responsive to analysis of said at least one vector representing at least a portion of the cursor movement.
Dependencies are inferred from the claim text.