Method for Selection and Display of at Least One Piece of Additional Information

A method for selection and display of at least one piece of additional information depending on information to be transferred or already transferred from a server to a client across a communication network, the method comprising the steps of:

• a) automatically analyzing a profile assigned to the client or a profile assigned to a user of the client;
• b) automatically selecting at least one piece of partial information from the information in dependence on the results of step a);
• c) automatically selecting the piece of additional information from a definable set of pieces of additional information in dependence on analysis of at least one property of the piece of partial information;
• d) automatically assigning an activation element to the piece of partial information, wherein an action assigned to the piece of additional information is performed automatically in response to activation of the activation element;
• e) automatically assigning a display element to the activation element by means of which at least one parameter can be defined with respect to display of the activation element on the client;
• and
• f) displaying the activation element on the client.