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US 2009/0024700 A1Published application
Ad targeting using reference page information
AssigneeGoogle Inc.
InventorsAshutosh Garg, Kedar Dhamdhere
Life of this patent
Estimating the term…
Abstract
Methods, systems, and apparatus, including computer program products, for sponsored content targeting. A request for providing sponsored content to be associated with source content provided by a page publisher is received. A source of a referral to the source content is evaluated. Sponsored content is selected based on the evaluation.
Claims25
A method comprising:
- receiving a request for providing sponsored content to be associated with source content provided by a page publisher;
- evaluating a source of a referral to the source content;
- and
- selecting the sponsored content based on the evaluation.
1 more element
A method comprising:
- sourcing content source material including one or more portions therein available to be populated by sponsored content;
- embedding within the content source material a call to a sponsored content server;
- causing to be delivered to the sponsored content server an identifier for a content source material requester and information related to a referrer of the content source material to the content source material requester;
- and
- responding to a page request to deliver the content source material including providing the content source material including the embedded call to the content source material requestor.
2 more elements
A method comprising:
- requesting content from a publisher including providing a content request to the publisher, the content request including sourcing information indicating a context of the requestor;
- and
- receiving and displaying the content from the publisher and sponsored content that is selected at least in part based on the sourcing information.
Dependencies are inferred from the claim text.