Automatic gift messaging system

A method for making a gift to a networked portable device with a short messaging service (SMS), multimedia messaging service (MMS) or wireless application protocol (WAP) message communicated via a network, comprising:

• entering setup information, wherein the setup information includes any one or more of (a) payment information or (b) at least one gift keyword for at least one item related to a gifting decision;
• transmitting the setup information to the service;
• entering of gift selection information via a user interface of the networked portable device, wherein the gift selection information includes at least one gift keyword of said at least one gift keyword and a command that initiates gifting of at least one item of said at least one item to a third party;
• and
• transmitting the gift selection information to the service, whereby the service automatically generates at least one SMS message, at least one MMS message, or at least one WAP message including at least one unique code representing the at least one item of said at least one item.

A method for electronic gifting, comprising:

• receiving, by a host computing environment, one or more of (a) gifter information about a potential set of gifts, (b) giftee information about a potential set of gifts, (c) context of the host computing environment or (d) external information relating to a potential set of gifts;
• recommending, by the host computing environment, a set of gifts to a gifter based on analysis of any one or more of the gifter information, giftee information, context, or external information;
• receiving a selection of a gift from the set of gifts from the gifter;
• electronically transacting for a value associated with the gift;
• automatically generating a gift message based on the selected gift including automatically generating a gift message having a unique product or service code that corresponds to a product or service of an enabling entity that enables the product or service;
• and
• automatically transmitting the gift message to pre-stored mobile number associated with a mobile device of a designated gift recipient.